TEAM MEMBER PROFILE

Shan Clayton

Brand, Web & Design
Small Business Success Coach

Shan Clayton of Virtual Vibrance.
  • Icon depicting a person with five stars above their head and a ribbon badge to the side.

    20+ Years

    in project management, executive support, and graphic design and publishing.

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    5 Years

    in private practice as a qualified counsellor and mental health practitioner.

  • Illustration of a light bulb with half of it depicted as a brain, symbolizing creativity and ideas.

    A creative mind

    who believes in the power of collaboration, shared resources, and lifting each other up.

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    A bit of a geek

    whose love of computers, systems, and technology was ignited in the 1980s.

Creativity and order don’t always go hand in hand—but for Shan, they’re second nature. With an artist’s eye and a strategist’s mind, she thrives on transforming business chaos into clarity.

Design and web for small business

Shan is your go-to for sole traders and micro-businesses looking to build a strong, affordable ‘foundation’ brand and digital presence; one that can evolve and expand as the business does into the future. Backed by nearly 25 years in project management, executive support, corporate communications, design, and IT support, she brings both big-picture vision and hands-on expertise to every project.

Business success coaching

Beyond design, Shan helps private practice owners think bigger—coaching them to shift their business, money, and success mindsets, an extension of her work as Founder and Lead Coach of THINK Coaching & Hypnotherapy. She is a qualified counsellor, clinical hypnotherapist, results coach, and published author with a passion for helping small business owners align values, action, and achievement.

PERSONAL INSIGHT

‘What’s the biggest mistake people make when first starting out in private practice?’

‘That’s easy,’ says Shan. ‘The biggest mistake they make is forking out thousands of dollars or more on websites and paid marketing campaigns before truly understanding their business and audience. I made the same mistake.’

‘Your business will evolve quickly in the first year or two—focus on finding your ideal clients, building networks, and leveraging word-of-mouth feedback and referrals before making big investments in digital assets. It sounds counter-intuitive to not go heavy on the marketing aspect, but this approach saves our clients thousands of dollars.’

Shan Clayton of Virtual Vibrance